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Production & Social Responsibility

Production & Social Responsibility

One thing was clear from the start: we don't just want our handbags to be vegan. No, first and foremost they should be fair. Because how cruelty-free is a bag that is free of animal ingredients but produced under inhumane conditions? Learn more about which production path we have chosen:

Founder Svenja Detto visiting the production site.

What Does Ethical Fashion Mean?

This is why when we founded our fair fashion label, we asked ourselves: where and how do we want to manufacture our vegan bags? We set out on a search. Therefore, we visited locations inside and outside Europe - and were shocked by the conditions there. Fair production? One of the biggest fashion industry challenges.

By chance, we met our current producer at a trade fair - a manufacturer from India. We were skeptical. Many people associate India with "classic" fast fashion and therefore with working conditions at the lowest level - these were also our thoughts. 

As we got into conversation and told them about our idea, we were invited to visit the production. We agreed and so we went to Noida near the capital New Delhi. Before we started and during our production we wanted to make 100 percent sure that the conditions on site were as good as promised. Fortunately, we weren’t disappointed.

Workers at the factory of nuuwaï.


Fair and Safe Working Conditions

The building for production and administration was recently built in 2018. It has all the necessary safety precautions such as signposted escape routes, emergency exits, fire alarms, fire extinguishers and protective clothing for the workers. The family-owned production facility is now in its third generation. Many employees have been with the company for over 20 years. All of them receive a living wage. This is a salary from which they and their families can live.


SMETA 6.0 Certificate

In addition, the production is certified with SMETA, an audit by Sedex. It enables companies to evaluate their production sites and suppliers. The internationally recognized, independent audit can ensure social standards, such as the prohibition of child and forced labor, discrimination and that regulated working hours are respected. The nuuwaï team is in close contact with the employees. We will be visiting them more often in the future.


Fast Fashion, Slow Fashion 

After the Rana Plaza collapse in 2013, more and more people are interested in where their clothes are made. Since then, a lot has happened in the fashion industry. Besides us, many other ethical fashion brands have been founded in Germany. Experts are questioning the fashion industry developments and leading influencers like Madeleine Alizadeh are making fair fashion their subjects - or even launching their own vegan labels

The countermovement of the fast fashion industry is loud and critical. But not yet loud enough. This is why it's even more important to support movements like the Fashion Revolution Week. And it includes that we as a vegan fashion brand keep our supply chain transparent. The map below shows you how and where our PETA approved vegan handbags are manufactured.



Production chain of a nuuwaï vegan handbag 2021.



Italy: material "AppleSkin

Germany: office, hangtags, shipping

India: sewing thread, zippers & hardware, production

China: lining material

You’d like to try “non fast fashion” brands like ours? Feel free to browse through our fair fashion online shop for vegan bags!


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