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Our Materials

Here at nuuwaï, we strive to be as sustainable and eco-friendly as possible. For us, sustainability is a journey in which we can always do better! We carefully select vegan, high-quality, eco-friendly, and ethically made materials to create our products with, and invite you to find out more about them right here: 

"Apple Leather" (AppleSkin)

Our base material AppleSkin consists of 50% upcycled apple waste, mainly from the apple juice industry. The apple waste is dried and ground to a very fine apple powder which is then mixed with 50% PU (Polyurethane) and applied to a tear-resistant roll of cotton fabric. These rolls are then heated to produce a weather-resistant, durable fabric. During the last step, our AppleSkin is being embossed to create different surface structures and viola! That’s how AppleSkin is made. 

Our AppleSkin is Öko-Tex Standard 100 certified and 100% vegan and cruelty-free.


nuuwaï x ECOALF


Nearly every plastic piece of plastic we used in our lives still exists somewhere on the planet. Every year, 8 million tons of waste end up in the oceans, from which three-quarters consist of plastic. Over 8 million metric tons of plastic end up in our oceans every year, 91% of it is not recycled. Still, the consumption of plastic is only getting higher and ends up in landfills and oceans. 

Plastic doesn’t only hurt our environment and oceans, but life under it, too. Marine animals often mistake plastic for food and die from too much plastic being in their body. Therefore, it is important to produce less plastic, dispose of it correctly, and increase the life cycle through recycling. 

For the lining of our bags, we use 100% recycled plastic bottles and fishnets, which are being fished out of the oceans as part of the ECOALF Foundation's "Upcycling the Ocean" project.

There are currently two projects in which the ECOALF Foundation is involved. One in Spain, and one in Thailand. In Spain, garbage from the sea is collected and recycled in cooperation with 28 ports and numerous companies with a total of 441 trawlers. In Thailand, the project started in 2017 in cooperation with the Thai Tourism Authority, companies, fishing associations, and environmental NGOs. In addition to the disposal and recycling of waste, the focus here lies particularly in educating the population and tourists.

"Upcycling the Ocean" collects the plastic waste, cleans it and processes it into small plastic flakes. In the further process, the flakes are spun into polyester fibers. From the won yarn clothes, accessories and also the lining of our bags are being produced.

Further information about the projects can be found at Ecoalf.